February 19, 2025
Mistakes To Avoid When Ordering Custom Printed Materials
Custom printed materials—whether business cards, brochures, banners, or promotional products—are essential for making a lasting impression. However, ordering these materials can be tricky, and mistakes can lead to wasted time, money, and frustration. At McNeil Print & Promos, we’ve seen it all, so we’re here to help you avoid the most common pitfalls.
Ignoring Print Specifications
Each print job has specific requirements regarding file format, resolution, color mode, and bleed settings.
Submitting files that don’t meet these standards can result in poor print quality or delays in production.
Always check with your printer for file specifications before finalizing your design.
Using Low-Resolution Images
Blurry or pixelated images can make your materials look unprofessional. For sharp, high-quality prints, ensure all images are at least 300 DPI (dots per inch). Avoid using images downloaded from the web, as they are often too low in resolution for printing.
Overlooking Proofing and Previews
Skipping the proofing process is a major mistake. Always review digital or physical proofs carefully to catch errors in text, layout, or colors before the final print. A second pair of eyes can help spot issues you might have missed.
Choosing the Wrong Paper or Material
Not all materials are created equal. The type of paper, card stock, or fabric you choose affects the look and feel of your prints. Consider factors such as thickness, coating (matte or glossy), and durability to ensure the final product meets your expectations.
Neglecting Color Accuracy
Colors can look different on screen versus in print due to variations in RGB (digital) and CMYK (print) color modes.
To achieve accurate colors, work with CMYK settings and request a color proof if exact matching is crucial.
Not Ordering Enough Quantity
Ordering too few materials can result in additional costs for reprints. Consider ordering slightly more than needed to cover unexpected demand or future needs. Many printers offer bulk discounts, making it more cost-effective to order extras upfront.
Missing Deadlines
Last-minute orders often lead to rush fees, limited material options, or production delays. Plan ahead and allow enough time for printing, shipping, and any potential revisions to ensure you receive your materials when needed.
Forgetting About Finishing Options
Finishing touches—such as embossing, foil stamping, lamination, or UV coating—can elevate your printed materials and make them stand out. Discuss available finishing options with your printer to enhance your final product.
Final Thoughts
Ordering custom printed materials should be an exciting process, not a stressful one. By avoiding these common mistakes, you can ensure a smooth experience and receive high-quality products that effectively represent your brand.
Need help with your next print project? McNeil Print & Promos is here to guide you every step of the way. Contact us today to get started!
